Do You Have Confidence in Your Marketing?
We Unleash Your Marketing Potential
Small to midsized companies waste from 25-75% of their marketing spend annually. As a purpose-driven executive putting your energy and spirit into making the world a better place, you deserve better.
Do you have a clear and inspiring purpose? Is your strategy insightful and bold? Do you have a clear, smart plan? Do you have confidence in your internal team, and your agency? Do you have established KPIs, are they the right ones, are they being monitored? And do you have a commitment to learning and optimizing?
Lost opportunity can happen in any or all of those areas.
Let's turn those leaks into sparks.
OUR SERVICES: From fractional CMO services to brand strategy
CEO / CMO Coaching
Brand & Marketing Strategy
Brand & Marketing Strategy
For CEOs who feel isolated at the top and want a trusted, confidential thinking partner with executive depth. For CMOs who are ready to operate at a more strategic level and strengthen their CEO relationship. Executive marketing coaching can be key to a company's confidence and success.
Brand & Marketing Strategy
Brand & Marketing Strategy
Brand & Marketing Strategy
Call on our deep experience to develop your brand, marketing, and communications strategies and plans. We deliver insight-informed bold strategies, as well as established processes, and deliverables. Rather do it yourself? We can guide you.
Bespoke Agency Management
Brand & Marketing Strategy
Bespoke Agency Management
You need agency support? We can build one for you with trusted partners. You get exactly what you need with WGG providing exceptional oversight. Have an agency relationship that could use some wrangling? We'll be your agency liaison.
Team coaching
Wild Genius Workshops
Fractional CMO
C-suite, leadership, or marketing team coaching when you need support with clarity, alignment, strategic planning, as well as evaluation and development of collective capabilities.
Fractional CMO
Wild Genius Workshops
Fractional CMO
For growing organizations needing senior marketing leadership without a full-time CMO hire. Also useful for CMOs who want a senior thinking partner embedded in their work. Team coaching and evaluation, processes, procedures, and quality...all this and more can be addressed. Our fractional CMO services give you senior marketing leadership on your terms.
Wild Genius Workshops
Wild Genius Workshops
Wild Genius Workshops
Facilitated breakthrough sessions to unlock your team's most original thinking. Designed for leadership teams or departments that feel stuck, too safe, or incremental — and need a proven process to find their next big idea.
Half-, full-, or multi-day facilitated session. Pre-work and challenge framing. Wild Genius methodology applied to
Facilitated breakthrough sessions to unlock your team's most original thinking. Designed for leadership teams or departments that feel stuck, too safe, or incremental — and need a proven process to find their next big idea.
Half-, full-, or multi-day facilitated session. Pre-work and challenge framing. Wild Genius methodology applied to your specific challenge. Clear outputs, next steps, and follow-up coaching.
Why Wild Genius Group?
We all have access to genius — it's our birthright
We need this genius to solve the world’s most daunting problems.
And we need to get a little “wild” to let that genius flow.
We have the perspective, tools, and processes to open leaders and groups up to their own wild genius to innovate. And – good news – it's not only effective, it's fun.
Making the world a better place
We've been doing this branding, marketing, creativity thing for a long time. If those years have taught us anything, it's this: we'd rather use our marketing superpowers for good.
Our mission is simple: make the world a better place by making marketing work hard for organizations that deserve it most.
We focus our efforts for partners who are purpose-driven, such as supporting local economies and businesses, the health and wellbeing of people, and environmental health. We specialize in purpose-driven marketing for mission-led businesses, nonprofits, and social enterprises.
MEET CHERYL
Cheryl Eaton is the founder, CEO, and core of the company. She has 20+ years of experience in branding, marketing, leadership, and management.
Cheryl is a powerful thinker and presenter, an insightful and bold strategist, and a servant leader – dedicated to authentic partnerships with purpose-driven leaders and organizations. She has deep experience in:
- Managing businesses, teams, and departments
- Developing brand, marketing and impact strategies for beloved brands
- Partnering with executive leadership teams
- Developing and managing business strategies
- Designing and conducting insight research
- Designing processes, procedures, tools, and systems of accountability
- Supporting and inspiring creativity
- Developing presentation skills
Cheryl holds an MBA in Sustainable Business, is a TED-X presenter, and taught marketing and innovation at the graduate level for several years.
Be in Good Company with clients Cheryl has worked with
