{"version":"https://jsonfeed.org/version/1","title":"Wild Genius Group | Brand & Marketing Strategy and CMO Consulting","home_page_url":"https://wildgeniusgroup.com","description":"Wild Genius Group | Brand & Marketing Strategy and CMO Consulting","author":{"name":"Wild Genius Group | Brand & Marketing Strategy and CMO Consulting"},"items":[{"id":"https://wildgeniusgroup.com/f/stop-giving-people-reasons-to-believe-give-them-reasons-to-care","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/103141\"/><p>The 6-Question Exercise That Finds What Customers Actually Care About</p>","url":"https://wildgeniusgroup.com/f/stop-giving-people-reasons-to-believe-give-them-reasons-to-care","title":"Stop Giving People Reasons to Believe. Give Them Reasons to Care","summary":"The 6-Question Exercise That Finds What Customers Actually Care About","date_modified":"2026-06-01T14:50:31Z"},{"id":"https://wildgeniusgroup.com/f/how-can-your-marketing-be-effective-if-the-company-is-rudderless","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/45840\"/><p>Most organizations don’t have an org-wide strategic plan. And if they do, it’s not a good one. How about yours?</p>","url":"https://wildgeniusgroup.com/f/how-can-your-marketing-be-effective-if-the-company-is-rudderless","title":"How Can Your Marketing Be Effective If The Company Is Rudderless?","summary":"Most organizations don’t have an org-wide strategic plan. And if they do, it’s not a good one. How about yours?","date_modified":"2026-05-19T15:51:49Z"},{"id":"https://wildgeniusgroup.com/f/most-purpose-driven-organizations-are-way-too-shy","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/108765\"/><p>You have something most brands would kill for. But you’re probably too timid to use it.</p>","url":"https://wildgeniusgroup.com/f/most-purpose-driven-organizations-are-way-too-shy","title":"Most Purpose-Driven Organizations are Way Too Shy","summary":"You have something most brands would kill for. But you’re probably too timid to use it.","date_modified":"2026-05-11T14:28:53Z"},{"id":"https://wildgeniusgroup.com/f/the-wake-up-call","html_content":"<img src=\"https://img1.wsimg.com/isteam/getty/1284555766\"/><p>You're probably wasting a quarter of your marketing budget. Here's the uncomfortable truth.</p>","url":"https://wildgeniusgroup.com/f/the-wake-up-call","title":"The Wake-Up Call","summary":"You're probably wasting a quarter of your marketing budget. Here's the uncomfortable truth.","date_modified":"2026-05-01T22:33:55Z"}]}